mag_view13.jpg

ish, magazine

art direction / photography / illustration

Fetishism is a word, that is usually being connotated to a world connected to sexual desires and obsession. With "Ish," magazine concept, this stigma should be erased, together with showcasing not only sex-related issues, but also presenting this topic in more broad term, introducing fetishism as the abnormal of the ordinary.

Issue 1, 29,5 cm x 23 cm, printed

cover.jpg
 

Magazine’s core DNA can be presented in the following three words: sophisticated, subtle yet sexy. 

 
mag_view14.jpg
 
 
 

Understanding is the key. Understanding of the pure nature of human desires and self exploration is the gate to navigate in today’s fast-moving world. Each individual has their own ways of living and is differentiating from each other by small special elements, habits or kinks. 

 
Untitled-1.jpg
 
mag_view13.jpg
MARCELA
 
 
DSC_0378.jpg
 
 
 
MARCELA.jpg
 
mag_view12.jpg
 

Everyone living on this planet is a fetishist in certain way. Everyone can relate to their own fetish without consciously noticing. However, most people are commonly misunderstanding the word ‘fetishism’ as only sexual obsessive interest.

 
 
 
hands.jpg
 
 
 
DSC_0819.JPG
 
 
DSC_0811.JPG
 
 

Magazine layout team: Lumir SpanihelAsbjörn Thorsteinsson & Eliska Muchova
See full magazine here

All content original.