The brand’s name is an English verb of dismantle, which can express two main meanings: to take (something, such as a machine or structure) apart so that it is in separate pieces and to destroy (something) in an orderly way : to gradually cause (something) to come to an end. This should signify the new direction of the perception of the world at the moment, to break the preconceived norms from the past.
‘To erase the norms, celebrate the imperfection & to liberate’
Moodboards are created as an inspiration and part of the research while creating the brand's concept and mini collection of printed garments. Based on the triangulation design method.
Interested in the process? You can see more here